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This website is dedicated to market research and analytics. The services below reflect that focus and are strengthened by my experience working alongside marketing, business development, and strategy teams that need insights tied to real outcomes.
Public Opinion Polling and Survey Research
Public Opinion Polling and Survey Research
I design and interpret polling that is methodologically sound and strategically useful.
Typical support includes:
Message testing and narrative risk checks
Stakeholder and community sentiment
Program evaluation and public trust measurement
Sampling strategy and questionnaire design
Readouts that are clear, defensible, and action-oriented
What You Get
A grounded view of what audiences believe, how strongly they believe it, and what that means for decision-making.
Market Research And Competitive Insight
Market Research And Competitive Insight
I support organizations that need clarity on opportunity, differentiation, and adoption.
Typical support includes:
Market sizing and growth assumptions
Segmentation and persona development
Brand and category positioning inputs
Value perception and adoption barriers
Competitive context and message whitespace
What You Get
A realistic picture of opportunity with assumptions stated clearly and decisions prioritized intelligently.
Data Analytics And Measurement Strategy
Data Analytics And Measurement Strategy
I help teams define what to measure, why it matters, and how to act on it.
Typical support includes:
KPI frameworks tied to outcomes
Dashboard strategy and governance
Executive-ready analytics narratives
Measurement models aligned with marketing and growth objectives
Simplifying analytics ecosystems that have become overly complex
What You Get
Analytics that clarifies priorities and improves decision speed.
Research Modernization With Technology
Research Modernization With Technology
Modern insight work requires speed, rigor, and responsible tooling.
Typical support includes:
Blending survey data with operational and behavioral signals
Responsible use of AI tools for analysis and synthesis
Workflow improvements that shorten time to insight
Data quality and measurement hygiene
What You Get
Faster learning loops without sacrificing credibility.
Who I Help
Who I Help
I work with:
Civic leaders and public-sector organizations
Growth-stage companies
Enterprise teams needing an external research lens
Issue and advocacy ecosystems
Detroit and Michigan work is a natural fit. National work is welcome when the question is meaningful and the stakes justify rigor.
How Engagements Work
How Engagements Work
Most projects follow a simple path
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1
Discovery session focused on the decision at stake
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2
Research plan with clear methods and assumptions
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3
Fielding and analysis designed for credibility and speed
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4
Readout and action roadmap that prioritizes what to do next
If you are considering a polling or market research project, or want to tighten your analytics strategy, I would be happy to talk.
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