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Mohammad Hamid
I help organizations make smarter decisions through public opinion polling, market research, and applied analytics. My work is shaped by experience across analytics, marketing, business development, and strategy, so the insights are built to inform real growth choices, not just interesting conversations.
What I Do
What I Do
This website is dedicated to market research and analytics. I focus on the kind of evidence that helps leaders decide what to do next, not just what to admire on a slide.
My core areas of work include:
Public opinion polling and survey research
Market research and message testing
Segmentation, measurement strategy, and analytics narratives
Technology-informed research modernization
How I Think About Evidence
How I Think About Evidence
Good research does not eliminate uncertainty. It reduces the risk of a bad decision and makes the tradeoffs visible.
I focus on three things:
Asking the cleanest version of the question.
Measuring with methods that hold up under scrutiny.
Translating findings into choices that marketing, strategy, and commercial teams can execute.
If the results are mixed, that is not a failure. That is useful information that tells us where to tighten the question or adjust the segment. I am friendly to dashboards, but only the ones that can explain what they are doing here.
Featured Work
Featured Work
I have supported organizations across civic, corporate, and issue-driven environments with work that includes:
Public sentiment and stakeholder mapping
Public sentiment and stakeholder mapping
Helping leaders understand priorities, trust levels, and narrative risks.
Brand perception and message clarity
Brand perception and message clarity
Testing what audiences actually hear, not what internal teams hope they hear.
Market sizing and adoption research
Market sizing and adoption research
Building grounded views of opportunity with clearly labeled assumptions.
Mixed-method insight programs
Mixed-method insight programs
Connecting survey data with operational and behavioral signals to reduce blind spots.
My technology-informed approach was shaped in part by Unison, my former company, where I learned how to build insight systems that prioritize real decisions over abstract outputs.
Insights
Insights
This is where I share short, practical perspectives on public opinion, market research, and analytics that influence strategy and growth.
Expect:
Applied frameworks and field notes
Reflections on what makes polling credible
Segmentation and message testing best practices
Michigan and Midwest context when it adds clarity
Occasional skepticism when numbers look impressive but do not change a decision
For a broader view of my background beyond market research and analytics, visit my personal website.
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