Rooted in Detroit, Connected to Real Decisions

I’m Mohammad Hamid, rooted in Detroit and connected to the broader Michigan ecosystem. My core expertise sits at the intersection of public opinion polling, market research, and data analytics. I have built and led insight work in environments where the cost of weak assumptions is real.

Over time, my work expanded into close partnership with marketing and commercial leaders and into strategy contexts that required research to translate into clear priorities. That cross-functional experience across analytics, marketing, business development, and strategy informs how I frame questions and how I define success for an insight program.

Technology And Modern Insight

The Mohammad Hamid Technology framework reflects how I approach modern research as a system. Clean inputs, responsible tools, smart workflows, and honest interpretation.

Technology is useful when it reduces ambiguity and shortens the distance between a good question and a defensible answer. I prefer systems that help teams learn faster without inventing new ways to be confused.

Unison And The Evolution Of Insight

Unison, my former company, is where I learned technology and market understanding were tightly linked. The best insight programs are built like products.

They are designed around user needs, clear assumptions, quality data, and outputs that help people decide something specific. The goal is not to generate more information. The goal is to remove the right kind of uncertainty.

Cross-Functional Lens

This site focuses on market research and analytics, but my broader background helps me connect findings to what organizations must do next.

I have seen insights succeed when they connect to:

Positioning that markets can understand
Priorities that commercial teams can execute
Metrics leaders trust
Narratives that hold up publicly and internally

This is why I value decision-grade outputs over academically perfect ones that arrive too late.

Values And Approach

I value research that is:

Clear before it is clever
Defensible without being overly technical
Fast without cutting corners that matter
Human-centered in interpretation
Directly connected to the next decision

This site focuses on market research and analytics. For my full professional story and wider portfolio, you can also visit my full profile.

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